Privacy Policy

Effective date: 12 February 2026

Company: The Joy of Clean (“we”, “us”, “our”)
Company registration number: 16185188
Registered office: 20–22 Wenlock Road, London, N1 7GU, United Kingdom
Email: hello@thejoyofclean.com

We are committed to protecting your personal data and being transparent about how we use it. This Privacy Policy explains what personal data we collect, how and why we use it, who we share it with, how long we keep it, how we protect it, and the rights you have under UK data protection laws, including the UK GDPR and the Data Protection Act 2018 (as applicable in England and Wales).

Who we are

For the purposes of data protection law, The Joy of Clean is the “data controller” of the personal data described in this Privacy Policy. This means we decide how and why your personal data is processed.

The personal data we collect

We may collect and process the following categories of personal data:
Identity and contact data: name, postal address, email address, telephone number
Booking and service data: services requested, appointment dates/times, property details, access instructions (e.g., key safe), special requests and preferences
Payment and transaction data: payment status and transaction references (we do not store full card details; card payments are handled by our payment service providers)
Communications data: emails, messages, call notes, feedback, complaints and service queries
Website and technical data: IP address, device and browser data, pages visited, cookie identifiers and similar online identifiers (where cookies are used)
Images (optional): before/after photos where you ask us to take them or where needed to evidence work (e.g., external services). We will only take and use images for agreed purposes and will avoid capturing personal items where reasonably possible.

You should not provide special category personal data (such as health information) unless it is strictly necessary for the service and you choose to share it (for example, where you need a reasonable adjustment). If you do share it, we will handle it with additional care.

How we collect your personal data

We collect personal data:
When you contact us, request a quote, or book a service via our website, email, phone, or messaging platforms
When you communicate with us about appointments, changes, feedback or issues
Automatically when you use our website, through cookies and similar technologies (where enabled)

How we use your personal data and our lawful bases

We only use your personal data where the law allows us to. Under UK GDPR, we rely on the following lawful bases:

Contract (to provide services and manage bookings)
We process your data to take steps at your request before entering into a contract and to perform our contract with you. This includes confirming bookings, attending your property, and providing the services you have requested.

Legitimate interests (to run and improve our business)
We may process your data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. This includes:

Responding to enquiries and providing customer support
Managing our scheduling and service quality
Training and quality assurance (including handling complaints and issues)
Preventing fraud and protecting our business and customers

Legal obligation (to comply with law)
We may process and retain certain information to meet legal and regulatory obligations, including tax and accounting requirements.

Consent (for certain marketing and cookies)
Where required, we will rely on your consent, for example for certain marketing communications or non-essential cookies. You can withdraw your consent at any time (see section 8 and section 9).

Marketing
We may send marketing communications by email or SMS only where permitted by law. Where we rely on consent, you can withdraw it at any time. Where the “soft opt-in” applies (for existing customers), we will only market our own similar services and will always provide a simple way to opt out. You can opt out at any time by using the unsubscribe link (if provided) or by emailing hello@thejoyofclean.com.

Who we share your personal data with

We may share your personal data with trusted third parties where necessary to operate our business and deliver services, including:
Website and booking platform providers (for example, Wix, if used for hosting, forms and bookings)
Payment service providers (for example, Wix Payments, Stripe, PayPal, or similar)
Email, messaging and SMS providers used to communicate with you
Analytics and performance providers (if enabled, for example website traffic measurement tools)
Professional advisers such as accountants, insurers, and legal advisers
Vetted service partners or subcontractors (if applicable) where specialist services are required to fulfil your booking (for example, carpet or exterior specialists)
We require these parties to keep your information secure and only use it for the purposes we specify. We do not sell your personal data

International transfers

Some of our service providers may process personal data outside the UK. Where this happens, we will ensure appropriate safeguards are in place in accordance with UK data protection law, such as the UK International Data Transfer Agreement, UK Addendum to EU Standard Contractual Clauses, or other recognised safeguards, as applicable.

Data retention
We keep your personal data only for as long as necessary for the purposes set out in this Privacy Policy, including legal, accounting, or reporting requirements. Typical retention periods are:

Bookings and customer records: up to 6 years (for accounting/tax and to manage or defend legal claims)
Enquiries that do not result in a booking: up to 12 months
Marketing data: until you unsubscribe or ask us to stop
Photos: only as long as needed for the agreed purpose, or until you request deletion where applicable

Our website may use cookies and similar technologies to function properly, improve performance, and understand how visitors use the site. Where required, we will ask for your consent before placing non-essential cookies. You can manage cookies through our cookie banner (where enabled) and your browser settings. Disabling certain cookies may affect how the website functions.

Security
We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, alteration, or disclosure. Access to personal data is limited to those who need it for legitimate business purposes.

Your rights
You have rights under UK GDPR, including:

Right of access (to request a copy of your personal data)
Right to rectification (to correct inaccurate or incomplete data)
Right to erasure (to request deletion in certain circumstances)
Right to restrict processing (in certain circumstances)
Right to data portability (in certain circumstances)
Right to object (particularly where we rely on legitimate interests or for direct marketing)
Right to withdraw consent (where processing is based on consent)

To exercise your rights, contact hello@thejoyofclean.com. We may need to verify your identity before processing your request.

Complaints
If you have concerns about how we handle your personal data, please contact us first and we will try to resolve the issue. You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office (ICO)

Children
Our services and website are not directed at children and we do not knowingly collect personal data relating to children.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will be published on our website with the updated effective date.
Contact us
The Joy of Clean
Company registration number: 16185188
Registered office: 20–22 Wenlock Road, London, N1 7GU, United Kingdom
Email: hello@thejoyofclean.com